Fridababy

Scale

#1 Growth Brand in Core Segments

+170k Points of Distribution

Industry

Branded Consumer Packaged Goods

Year

2016

Location

Miami, FL

Fridababy is the market leader in innovative, “must have” baby products, including the category leading Nosefrida.

Accomplished entrepreneurs Kaisa and Doug Levine founded the Company when they discovered the Nosefrida nasal-oral aspirator on a trip to Sweden. They began selling the Nosefrida to pediatricians in the United States in 2007.

Chelsea Hirschhorn took over as CEO in 2014 and transformed Fridababy into a fast-growing, innovative baby products company, which sells “must have” baby products that millennial moms love.

Chelsea had the opportunity to acquire the company from its founders in 2016.  She chose to partner with Garnett Station based on our firm’s experience growing consumer businesses and building and attracting strong teams. Chelsea and her team transformed Fridababy and turbo charged its growth.